Time Reserved
Time Reserved: The Wine that gives you time back A little bit of Context Every year, Medellín hosts one of the biggest wine conventions in Colombia. Rappi, Latin America’s biggest delivery app, decided to seize this opportunity to showcase that our app is more than just food delivery. The Challenge One of Rappi’s brand statements is that as a super app, we do almost everything for you so you can enjoy more time for yourself. How can we talk about speed and fast deliveries in a context where everything centers around waiting? The Idea The wine rule is clear. The longer the aging, the better the experience. That’s why we created the anti-wine reserve: a collection of wines that you don’t have to wait to enjoy. By creating a wine collection, Rappi was able to show in a fun way that you don’t have to wait at all for the good things in life.