Coupon posters 2020
Christmas. It’s a time when advertising tells us that anything can be possible. But when Rappi (Latin America’s main delivery app) was asked by its premium food restaurants vendors to accomplish an almost impossible sales task, we faced a big challenge. True to the “anything can happen” Christmas spirit, we decided to turn small coupons into big posters. These huge posters were placed within and outside our app, allowing people to try Colombia’s best food from different places. Each poster was unique and was inspired by each restaurant’s value proposition. This idea helped our app create a dynamic approach to acquire new users through vouchers and discounts.